Consumer preferences for personalized shopping categories in the U.S. 2023
A 2023 survey revealed that apparel and accessories ranked as the top category among U.S. consumers who prefer a personalized shopping experience, with 17 percent of respondents expressing this preference. Personal care came next, with 13 percent of those surveyed desiring greater personalization when purchasing beauty, electronics, and groceries, each mentioned by 12 percent of respondents.