Quarterly conversion rate of cosmetics e-commerce worldwide 2021-2023
The global online shopping conversion rate for cosmetic products varied from the fourth quarter of 2021 to the second quarter of 2023. In the last quarter of 2021, the conversion rate was at 2.5 percent and then dropped to two percent in the second quarter of 2022. It stayed at two percent before rising to 2.4 percent at the end of 2022. In 2023, the conversion rate fell to 1.8 percent.