Finland: most popular social media platforms 2023

Published by J. Clausnitzer, Oct 13, 2023
According to a survey conducted in March 2023 in Finland, Facebook was the most popular social media platform, with 79 percent of the online population accessing the service. Instagram was also widely used, with a reach of 67 percent. Jodel, an app that connects people with their local communities, was used by around one in ten internet users in Finland.

Most popular social media platforms in Finland as of March 2023

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Number of respondents

12,179 respondents

Age group

18-64 years

Special properties

respondents who use any kind of social media (except instant messengers) regularly

Method of interview

Online survey

Supplementary notes

Original question: What social media platforms do you use regularly? This does not include instant messengers such as WhatsApp. (multi-pick)

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Statistics on " Social media usage in the Nordics "

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Other statistics that may interest you Social media usage in the Nordics

Overview

4

Soical media users

4

Benchmark

4

Social media platform usage

8

Facebook

8

Instagram

7

Messenger

6

TikTok

7

Other major platforms

6

Marketing and advertising

7

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Topics

Social media usage in the NordicsSocial mediaSocial media and global eventsAdvertising in the NordicsFacebook usage in the Nordics
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