Leading D2C food and beverage brands in India 2023
In an online survey conducted in October 2023 among India's urban population, approximately 42 percent of respondents favored Paper Boat as their top choice for a direct-to-consumer (D2C) food and beverage brand. Happilo followed, with 26 percent of consumers expressing a preference for it. Interestingly, variations were observed in consumer preferences based on age.
