Reasons to avoid user-generated content in Hong Kong 2023
Rakuten Insight in Hong Kong in August 2023, around 48 percent of respondents did not engage with UGC because they found the content not trustworthy. 40 percent of respondents considered relevancy important for them to interact with such content.
Trustworthiness is the key for gaining user attention in user-generated content (UGC) in Hong Kong. According to a survey on user-generated content conducted by