Popular gacha toy types in Japan 2022

Published by C. Diep, Nov 6, 2023
Character-based goods were the most popular types of capsule toys collected in Japan as revealed in a survey conducted in December 2022. Figurines followed as the second most popular capsule toys, named by 34.1 percent of respondents.
Capsule toys, known as gacha or gachapons in Japan, refers to a form of bulk vending of collectibles via non-electric machines. Common collectibles includes toys based on characters of popular media franchises.

Most popular types of capsule toys in Japan as of December 2022

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Release date

January 2023

Region

Japan

Survey time period

December 16 to 18, 2022

Number of respondents

560 respondents

Age group

20-60 years

Special properties

equal gender and age distribution of survey respondents

Method of interview

Online survey

Supplementary notes

Original question: "What are your favorite capsule toys?"

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