Italy: private label value share of food and beverage retail 2020-2023

Published by
T. Ozbun,
Nov 21, 2023
According to the source, private labels represented 27.6 percent of the food and beverage retail market in 2020. By 2023, store brands had reached 30.7 percent of the value share of food and beverage.

Market value share of private labels in the food and beverage retail market in Italy from 2020 to 2023*

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Release date

February 2023

Region

Italy

Survey time period

2020 to 2023*

Supplementary notes

*YTD January 2023

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Statistics on " Private label market in Italy "

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Overview

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Food and non-food market shares

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Grocery sales

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Non-food sales

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Consumer trends

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