B2B companies' investment in digital commerce channels in Germany 2022

Published by Statista Research Department, Nov 28, 2023

In 2022, around 61 percent of B2B companies in Germany were investing in customer service centers or phone/ mail orders. Only 29 percent of companies were investing in sales representatives.

Share of business-to-business (B2B) organizations investing in digital commerce channels in Germany in 2022, by channel

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Release date

November 2023

Region

Germany

Survey time period

February 2022

Number of respondents

4,000 commerce leaders

Supplementary notes

Buying activity was collected from websites operating on Salesforce Commerce Cloud. To qualify for inclusion, a digital commerce site must have conducted transactions throughout the analysis period (Q1 2019 through Q1 2022) and met a monthly minimum visit and order threshold. Forecasts are forward-looking projections based on current and prior values and do not guarantee future performance or results.

Date of release is the date of access

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