Share of store brands in the FMCG market in Europe 2023, by country

Published by
T. Ozbun,
Dec 5, 2023
Private labels accounted for 45.7 percent of the share of the fast-moving consumer goods (FMCG) market in the Netherlands in the first five months of 2023. In Spain, they had a 45.5 percent market share, while in Norway the commanded 22.6 percent of the market.

Share of private labels in the fast-moving consumer goods (FMCG) market in selected European countries in 2023

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Release date

July 2023

Region

Europe

Survey time period

YTD May 2023

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Statistics on " Private label market in Italy "

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Overview

7

Food and non-food market shares

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Grocery sales

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Non-food sales

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Consumer trends

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