Top reasons to buy holiday gifts online in the U.S. 2023, by generation

Published by Statista Research Department, Nov 30, 2023
Only six percent of U.S. consumers have bought holiday gifts from online second-hand clothing stores, according to a 2022 study. Nearly 80 percent of survey respondents reported that they are not at all likely to purchase their holiday gifts from these online stores.

Leading reasons to shop online for holiday gifts in the United States in 2023, by generational cohort

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Release date

September 2023

Region

United States

Survey time period

September 18 to 19, 2023

Number of respondents

5,269 respondents

Age group

18 years and older

Supplementary notes

This question was phrased by the source as follows:
"If you're planning to shop online for holiday gifts this year, what is your primary motivation for doing so?"

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Holiday season e-commerce in the United StatesU.S. Christmas season shoppingBeauty and personal care e-commerce in the United StatesE-commerce in the United StatesFashion e-commerce in the United States
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