Consumers using a brand or store's official app Philippines 2023

Published by Statista Research Department, Jan 5, 2024

According to a survey by Rakuten Insight in the Philippines in November 2023, the majority of respondents stated that they use the official app of a brand or store. In contrast, 17 percent said they do not use the app but use online websites of the brand instead.  

Share of consumers using a brand or store's official app in the Philippines as of November 2023

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Release date

December 2023

Region

Philippines

Survey time period

November 9 to 30, 2023

Number of respondents

14,178 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

The survey question was: "Do you use an official app for a store or a brand?"

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