Consumers who are not paying more for organic food in Canada 2023

Published by
M. Shahbandeh,
Dec 20, 2023
As of 2023, 23 percent of responding Canadian participants between the ages 18 and 34 stated that they would not pay more for organic food, the smallest share among all age groups. By contrast, only 57 percent of the 55 years and older participants stated that they would not pay premium for organic products.

Consumers who are not willing to pay premium for organic food in Canada as of 2023, by age group

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Release date

May 2023

Region

Canada

Survey time period

May 4 to May 6, 2023

Number of respondents

1,000 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Grocery shoppers were asked to what extent they you disagree with the statement: "I am willing to pay more for organic food."

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Organic food market in CanadaOrganic food market in the U.S. Organic farming in the U.S.Food shopping behavior in CanadaFood retail in Canada
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