Attitudes toward AI in 2024 among B2B marketers in the U.S. 2023

Published by
J. G. Navarro,
Jan 30, 2024
During an August 2023 survey among business-to-business (B2B) marketers in the United States, 58 percent of respondents said they were either very or somewhat optimistic regarding adopting artificial intelligence in B2B marketing the following year. Slightly more than a quarter (or 27 percent) of the interviewees stated being cautiously or very skeptical. According to the same study, chatbots, coding, and design were among the leading artificial intelligence (AI) usages among U.S. B2B marketers in 2023.

Attitudes toward artificial intelligence (AI) in 2024 among business-to-business (B2B) marketers in the United States as of August 2023

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Release date

November 2023

Region

United States

Survey time period

August 1 to 30, 2023

Number of respondents

> 2,400

Supplementary notes

The source does not specify the type of the survey.

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