Europe sports sponsorship by industry 2022

Published by
Christina Gough,
Feb 9, 2024

In 2022, the sports clothing and equipment industry had the highest share of the sports sponsorship market in Europe. That year, the software and the betting industries were the second and third-biggest markets within sports sponsorship.

Share of sports sponsorship deals in Europe in 2022, by industry

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Release date

April 2023

Region

Europe

Survey time period

2022

Number of respondents

1,770 deals

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Professional sports

8

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5

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7

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4

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4

eSports

6

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Topics

Sports in ItalySoccerSports in the United Kingdom (UK)Sports in EuropeeSports market in Italy
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