U.S. generative AI usage frequency by generation 2023

According to a survey conducted in 2023, nearly three out of five Generation Z respondents in the United States claimed to have used generative artificial intelligence (GAI) in the previous month. The usage of these solutions decreased among older generation groups in the country, as 77 percent of respondent Baby Boomers have never used these solutions, compared to just under a quarter who have.

Frequency of generative artificial intelligence (GAI) in the United States as of October 2023, by generation

Characteristic	At least once a day	Once to a few times a week	Up to a few times	Never
All adults	10%	10%	18%	62%
Generation Z	10%	19%	28%	42%
Millenials	19%	15%	18%	49%
Generation X	6%	10%	21%	63%
Baby Boomers	3%	5%	15%	77%

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Release date

January 2024

More information

Region

United States

Survey time period

October 16 to November 8, 2023

Age group

13 years and older

Method of interview

Online survey

Supplementary notes

Study conducted in three waves:

- October 16 to 19, 2023 with 2,207 U.S. adults, margin of error +/-2 percentage points;
- October 16 to 29, 2023 with 1,002 Gen Zers aged between 13 and 26 years old, margin of error +/-3 percentage points;
- November 2 to 8, 2023 with 1,000 Gen Zers aged between 13 and 25 years old, margin of error +/-3 percentage points, providing additional data for the study;

Specific time frame for this survey is not informed. Missing and exceeding percentage points are due to rounding.

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