Online spending intention Vietnam 2024, by urbanization

Published by Statista Research Department, May 6, 2024

According to a survey by Infocus Mekong conducted in January 2024, 42 percent of urban and 37 percent of rural respondents in Vietnam believed that they would spend more on online shopping compared to 2023. On the other hand, 11 percent of urban and 17 percent of rural respondents planned to significantly decrease their online shopping spending.

Intention to spend more online compared to the previous year in Vietnam as of January 2024, by urbanization

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Release date

April 2024

Region

Vietnam

Survey time period

January 2024

Number of respondents

1,022 respondents

Age group

18 years and older

Special properties

among 715 urban and 307 rural respondents

Method of interview

Online panel

Supplementary notes

Original question: “Will you spend more online in 2024 than in 2023? How much do you agree / disagree with the following sentences?”.

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