10 most valuable North American brands 2010-2012

This statistic shows the 10 most valuable North American brands from 2010 to 2012. In 2011, the brand with the highest value was Apple, worth about 153.29 billion U.S. dollars.

10 most valuable North American brands from 2010 to 2012

Company201020112012
Apple83,153153,285182,951
IBM86,383100,849115,985
Google114,260111,498107,857
McDonalds66,00581,01695,188
Microsoft76,34478,24376,651
Coca-Cola*67,98373,75274,286
Marlboro57,04767,52273,612
AT&T23,71469,91668,870
Verizon24,67542,82849,151
General Electric45,05450,31845,810
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Sources

Release date

May 2012

Region

North America

Survey time period

2010 to 2012

Method of interview

Online survey

Supplementary notes

* The brand value of Coca-Cola includes Lights, Diets and Zero.
Companies are ranked by their 2012 values.

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Statistics on "Brand Value"

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