Social networks used for content marketing in the UK 2016-2017

Published by Statista Research Department, Apr 27, 2023
This statistic displays the results of a survey on the share of UK marketers that used selected social networks to distribute marketing content from 2016 to 2017. The survey found that 95 percent of marketers reported using Twitter for content marketing in 2017, while 92 percent of marketers were using LinkedIn for content marketing.

Social media platforms ranked by share of marketers who used them to distribute content in the United Kingdom (UK) from 2016 to 2017

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Release date

January 2018

Region

United Kingdom

Survey time period

2016 to 2017

Number of respondents

117*

Special properties

marketers (B2B and B2C)**

Method of interview

Email survey

Supplementary notes

* n (July to August 2016) = 87; n (June to July 2017) = 117.
** Additional information about the sample base is provided on page 37 of the report.
Data for years previous to 2016 were published in earlier editions of the report.

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