This statistic shows the purchase of fragrances in the United States in 2020. The data has been calculated by Statista based on the U.S. Census data and Simmons National Consumer Survey (NHCS). According to this statistic, 136.79 million Americans bought fragrances in 2020.
U.S. population: Did you buy fragrances in the last 12 months?
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Fragrance market in the U.S.
Market overview
8
- Premium Statistic Revenue of the fragrances industry worldwide 2018-2028
- Premium Statistic Revenue of fragrance market worldwide 2019-2027, by sales channel
- Premium Statistic By country revenue of prestige cosmetics and fragrances market worldwide in 2023
- Premium Statistic Revenue of the prestige fragrances industry worldwide 2015-2028
- Premium Statistic Luxury cosmetic and fragrance company M&A deals worldwide from 2016 to 2022
- Premium Statistic Revenue of the fragrances industry in the U.S. 2018-2028
- Premium Statistic Average revenue per capita of the fragrances industry in the U.S. 2018-2028
- Premium Statistic U.S. prestige beauty quarterly revenue by segment Q1 2022 to Q3 2022
Retail sales
8
- Premium Statistic Dollar sales of personal care products in U.S. C-stores 2022, by segment
- Premium Statistic U.S. women's fragrances dollar sales by type 2023
- Premium Statistic U.S. women's fragrances unit sales by type 2023
- Premium Statistic Average price of women's fragrance products in the U.S. 2023, by type
- Premium Statistic U.S. shaving lotion and men's fragrance dollar sales by type 2023
- Premium Statistic U.S. shaving lotion and men's fragrances unit sales by type 2023
- Premium Statistic Average price of men's fragrance products in the U.S. 2023, by type
- Premium Statistic U.S. prestige beauty sales growth by segment 2022
Consumer behavior
8
- Premium Statistic U.S. household expenditure on cosmetics, perfume and bath products 2010-2022
- Premium Statistic Most used personal care product by category in the U.S. 2023
- Premium Statistic Most popular wellness product categories in the U.S. 2023
- Premium Statistic Leading fragrance brands among Gen Z in the U.S. 2024
- Premium Statistic Leading fragrances worldwide 2022, by Google searches
- Premium Statistic Leading celebrity fragrances worldwide 2022, by Google searches
- Basic Statistic U.S. TikTok driven and in-app perfume purchases 2022
- Premium Statistic Trending online perfume searches in the U.S. 2022
Home fragrances and deodorants
6
- Premium Statistic Leading deodorant brands in the U.S. 2022, based on sales
- Premium Statistic Unit sales of the leading deodorant brands in the U.S. 2022
- Basic Statistic Price per unit of the leading deodorant brands in the U.S. 2022
- Basic Statistic Most well-known deodorant brands in the United States 2023
- Basic Statistic Sales of home fragrances by product type in the U.S. 2023
- Premium Statistic Sales of air fresheners by product type in the U.S. 2023
Further related statistics
18
- Brands of tooth whiteners used in the U.S. 2020
- Usage of tooth whiteners in the U.S. 2011-2024
- Fragrance sales in the U.S. 2012, by channel
- Manufacturer share of U.S. retail support for fragrances 2014
- Brand share of U.S. retail ad support for fragrances 2014
- Brands of breakfast cereal (cold) consumed in the U.S. 2020
- Brands of croissants consumed in the U.S. 2020
- Brands of frozen breakfast entrees / sandwiches used in the U.S. 2011-2020
- Brands of meat alternatives used in the U.S. 2011-2020
- Brands of contact lens cleaning solutions in the U.S. 2020
- Brands of manual toothbrushes used in the U.S. 2020
- Consumption of frozen vegetables (excluding potatoes) in the U.S. 2020
- Brands of breakfast cereals (hot) consumed in the U.S. 2020
- Brands of dry packaged pasta consumed in the U.S. 2020
- Brands of frozen prepared seafood and fish consumed in the U.S. 2020
- Latin America: fragrance ingredients market revenue 2018-2023
- Revenue growth of fragrances in Thailand 2019-2028
- Types of tooth whiteners used in the U.S. 2011-2020
Further Content: You might find this interesting as well
Statistics
- Brands of tooth whiteners used in the U.S. 2020
- Usage of tooth whiteners in the U.S. 2011-2024
- Fragrance sales in the U.S. 2012, by channel
- Manufacturer share of U.S. retail support for fragrances 2014
- Brand share of U.S. retail ad support for fragrances 2014
- Brands of breakfast cereal (cold) consumed in the U.S. 2020
- Brands of croissants consumed in the U.S. 2020
- Brands of frozen breakfast entrees / sandwiches used in the U.S. 2011-2020
- Brands of meat alternatives used in the U.S. 2011-2020
- Brands of contact lens cleaning solutions in the U.S. 2020
- Brands of manual toothbrushes used in the U.S. 2020
- Consumption of frozen vegetables (excluding potatoes) in the U.S. 2020
- Brands of breakfast cereals (hot) consumed in the U.S. 2020
- Brands of dry packaged pasta consumed in the U.S. 2020
- Brands of frozen prepared seafood and fish consumed in the U.S. 2020
- Latin America: fragrance ingredients market revenue 2018-2023
- Revenue growth of fragrances in Thailand 2019-2028
- Types of tooth whiteners used in the U.S. 2011-2020
Statista. (November 1, 2020). U.S. population: Did you buy fragrances in the last 12 months? [Graph]. In Statista. Retrieved May 02, 2024, from https://www.statista.com/statistics/317847/us-households-fragrances-bought-in-the-last-12-months/
Statista. "U.S. population: Did you buy fragrances in the last 12 months?." Chart. November 1, 2020. Statista. Accessed May 02, 2024. https://www.statista.com/statistics/317847/us-households-fragrances-bought-in-the-last-12-months/
Statista. (2020). U.S. population: Did you buy fragrances in the last 12 months?. Statista. Statista Inc.. Accessed: May 02, 2024. https://www.statista.com/statistics/317847/us-households-fragrances-bought-in-the-last-12-months/
Statista. "U.S. Population: Did You Buy Fragrances in The Last 12 Months?." Statista, Statista Inc., 1 Nov 2020, https://www.statista.com/statistics/317847/us-households-fragrances-bought-in-the-last-12-months/
Statista, U.S. population: Did you buy fragrances in the last 12 months? Statista, https://www.statista.com/statistics/317847/us-households-fragrances-bought-in-the-last-12-months/ (last visited May 02, 2024)
U.S. population: Did you buy fragrances in the last 12 months? [Graph], Statista, November 1, 2020. [Online]. Available: https://www.statista.com/statistics/317847/us-households-fragrances-bought-in-the-last-12-months/