Importance of in-store technologies to consumers in the United Kingdom (UK) 2014
This statistic shows the results of a survey conducted among UK consumers in 2014, asking how much importance they attach to in-store technology as part of their shopping experience in the United Kingdom. The results have been sorted on a scale of 1 to 10, with 10 being extremely important. Of respondents, 28.1 percent rated in-store technologies such as iPads and virtual fitting rooms as not at all important to their shopping experience.