Social media: number of fans of popular spirits brands 2021
average engagement rate of 0.01 percent on Facebook.
As of May 2021, Johnnie Walker was the most popular spirit brand on Facebook, with over 14 million fans on the social network. Absolut had a total of 7.72 million fans on Facebook, as well as 87,500 followers on Twitter, and over 303,000 followers on Instagram. Additionally, cognac brand Hennessy had the most Instagram followers of all selected brands, with almost 700,000 followers on the platform. Alcohol brands had an