Penetration of SVoD services in pay TV households in the United Kingdom (UK) Q4 2015
This statistic shows data on the penetration of subscription video on demand (SVoD) services in pay TV households in the United Kingdom (UK) in the fourth quarter 2015. In the period of consideration, 43 percent of cable households with a Sky Movies subscription were subcribed to a video on demand service, as opposed to only 35 percent of households without a Sky Movies subcription.