Pay TV in the United States - statistics & facts
Key insights
- Number of pay TV subscribers worldwide
- 985m
Detailed statistics
Number of pay TV subscribers worldwide 2021-2023
- Pay TV revenue in the U.S.
- 86.21bn USD
Detailed statistics
Traditional TV and home video market revenue in the U.S. 2017-2027, by segment
- Pay TV penetration rate in the U.S.
- 64%
Detailed statistics
Pay TV penetration in the U.S. 2005-2023
Company Insights Top 100 media companies
Add-OnTop 100 media companies
Editor’s Picks Current statistics on this topic
Current statistics on this topic
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Overview
6
- Premium Statistic Number of pay TV subscribers worldwide 2021-2023
- Premium Statistic Revenue of pay TV and SVOD services in selected countries worldwide 2027
- Premium Statistic Subscribers of pay TV and SVOD services in selected countries worldwide 2027
- Premium Statistic Traditional TV and home video market revenue in the U.S. 2017-2027, by segment
- Premium Statistic Number of pay TV households in the U.S. 2013-2027
- Premium Statistic Pay TV penetration in the U.S. 2005-2023
Overview
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Premium Statistic
Number of pay TV subscribers worldwide 2021-2023
Number of pay TV subscribers worldwide 2021-2023
Number of pay TV subscribers worldwide from 2021 to 2023 (in millions)
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Premium Statistic
Revenue of pay TV and SVOD services in selected countries worldwide 2027
Revenue of pay TV and SVOD services in selected countries worldwide 2027
Revenue of the pay TV and subscription video-on-demand (SVOD) market in selected countries worldwide in 2027 (in billion U.S. dollars)
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Premium Statistic
Subscribers of pay TV and SVOD services in selected countries worldwide 2027
Subscribers of pay TV and SVOD services in selected countries worldwide 2027
Number of pay TV and subscription video-on-demand (SVOD) subscribers in selected countries worldwide in 2027 (in millions)
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Premium Statistic
Traditional TV and home video market revenue in the U.S. 2017-2027, by segment
Traditional TV and home video market revenue in the U.S. 2017-2027, by segment
Revenue of the traditional TV and home video market in the United States from 2017 to 2027, by segment (in billion U.S. dollars)
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Premium Statistic
Number of pay TV households in the U.S. 2013-2027
Number of pay TV households in the U.S. 2013-2027
Number of pay TV households in the United States from 2013 to 2027 (in millions)
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Premium Statistic
Pay TV penetration in the U.S. 2005-2023
Pay TV penetration in the U.S. 2005-2023
Pay TV penetration rate in the United States from 2005 to 2023
Companies
8
- Premium Statistic Most common TV subscription brands in the U.S. 2023
- Premium Statistic Comcast: no of video subscribers in the U.S. 2014-2023
- Premium Statistic Charter: no of video subscribers in the U.S. 2014-2023
- Premium Statistic DirecTV: no of video subscribers in the U.S. 2014-2023
- Premium Statistic Dish Network: pay TV subscribers in the U.S. 2014-2023
- Premium Statistic Verizon: no of video subscribers in the U.S. 2014-2022
- Premium Statistic Altice: no of video subscribers in the U.S. 2014-2023
- Premium Statistic Mediacom: no of video subscribers in the U.S. 2014-2022
Companies
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Premium Statistic
Most common TV subscription brands in the U.S. 2023
Most common TV subscription brands in the U.S. 2023
Most common TV subscription brands in the U.S. as of December 2023
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Premium Statistic
Comcast: no of video subscribers in the U.S. 2014-2023
Comcast: no of video subscribers in the U.S. 2014-2023
Number of Comcast video subscribers in the United States from 1st quarter 2014 to 4th quarter 2023 (in millions)
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Premium Statistic
Charter: no of video subscribers in the U.S. 2014-2023
Charter: no of video subscribers in the U.S. 2014-2023
Number of residential Charter video subscribers in the United States from 1st quarter 2014 to 4th quarter 2023 (in millions)
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Premium Statistic
DirecTV: no of video subscribers in the U.S. 2014-2023
DirecTV: no of video subscribers in the U.S. 2014-2023
Number of DirecTV video subscribers in the United States from 2nd quarter 2014 to 4th quarter 2023 (in millions)
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Premium Statistic
Dish Network: pay TV subscribers in the U.S. 2014-2023
Dish Network: pay TV subscribers in the U.S. 2014-2023
Number of Dish Network traditional pay TV subscribers in the United States from 1st quarter 2014 to 3rd quarter 2023 (in millions)
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Premium Statistic
Verizon: no of video subscribers in the U.S. 2014-2022
Verizon: no of video subscribers in the U.S. 2014-2022
Number of Verizon video subscribers in the United States from 1st quarter 2014 to 4th quarter 2022 (in millions)
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Premium Statistic
Altice: no of video subscribers in the U.S. 2014-2023
Altice: no of video subscribers in the U.S. 2014-2023
Number of Altice video subscribers in the United States from 2nd quarter 2016 to 4th quarter 2023 (in millions)
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Premium Statistic
Mediacom: no of video subscribers in the U.S. 2014-2022
Mediacom: no of video subscribers in the U.S. 2014-2022
Number of Mediacom video subscribers in the United States from 1st quarter 2014 to 4th quarter 2022 (in millions)
Consumer behavior
7
- Basic Statistic Share of pay TV households in the U.S. 2020-2022
- Premium Statistic Share of adults who subscribe to a cable TV service U.S. 2023, by age group
- Premium Statistic TV subscription payments in the U.S. 2023
- Premium Statistic Drivers of TV subscription payments in the U.S. 2023
- Premium Statistic Number of TV households in the U.S. 2023-2027, by type
- Premium Statistic Television and video access types in households in the U.S. 2021-2022
- Premium Statistic Share of pay TV and SVOD households in the U.S. 2022
Consumer behavior
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Basic Statistic
Share of pay TV households in the U.S. 2020-2022
Share of pay TV households in the U.S. 2020-2022
Share of traditional cable and satellite TV households in the United States from 2020 to 2022
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Premium Statistic
Share of adults who subscribe to a cable TV service U.S. 2023, by age group
Share of adults who subscribe to a cable TV service U.S. 2023, by age group
Share of adults who subscribe to a cable TV service in the United States as of January 2023, by age group
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Premium Statistic
TV subscription payments in the U.S. 2023
TV subscription payments in the U.S. 2023
TV subscription payments in the U.S. as of December 2023
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Premium Statistic
Drivers of TV subscription payments in the U.S. 2023
Drivers of TV subscription payments in the U.S. 2023
Drivers of TV subscription payments in the U.S. as of December 2023
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Premium Statistic
Number of TV households in the U.S. 2023-2027, by type
Number of TV households in the U.S. 2023-2027, by type
Number of television households in the United States in 2023 and 2027, by type (in millions)
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Premium Statistic
Television and video access types in households in the U.S. 2021-2022
Television and video access types in households in the U.S. 2021-2022
Share of households accessing television and video services in the United States from April 2021 to October 2022, by access type
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Premium Statistic
Share of pay TV and SVOD households in the U.S. 2022
Share of pay TV and SVOD households in the U.S. 2022
Distribution of MVPD and streaming subscriptions among TV households in the United States as of 2022
Cord cutters
8
- Premium Statistic Number of non-pay TV viewers in the U.S. 2013-2026
- Premium Statistic Cord-cutting penetration in the U.S. 2013-2023
- Premium Statistic Total subscriber losses for pay TV companies in the U.S. 2014-2023
- Premium Statistic Subscriber losses for selected cable companies in the U.S. 2023
- Premium Statistic Share of cord-cutters/nevers in the U.S. 2014-2025
- Premium Statistic Plans after canceling pay TV services in the U.S. 2022
- Premium Statistic Cord cutting among pay TV subscribers in the U.S. 2022, by age
- Premium Statistic Breakdown of cord cutters in the U.S. 2022, by age
Cord cutters
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Premium Statistic
Number of non-pay TV viewers in the U.S. 2013-2026
Number of non-pay TV viewers in the U.S. 2013-2026
Number of non-pay TV viewers in the United States from 2013 to 2026 (in millions)
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Premium Statistic
Cord-cutting penetration in the U.S. 2013-2023
Cord-cutting penetration in the U.S. 2013-2023
Year-over-year pay TV subscriber growth in the United States from 1st quarter 2013 to 3rd quarter 2023
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Premium Statistic
Total subscriber losses for pay TV companies in the U.S. 2014-2023
Total subscriber losses for pay TV companies in the U.S. 2014-2023
Number of net subscriber losses among pay TV providers in the United States from 2014 to 2023 (in 1,000s)
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Premium Statistic
Subscriber losses for selected cable companies in the U.S. 2023
Subscriber losses for selected cable companies in the U.S. 2023
Number of net subscriber losses among selected pay TV providers in the United States in 2023 (in 1,000s)
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Premium Statistic
Share of cord-cutters/nevers in the U.S. 2014-2025
Share of cord-cutters/nevers in the U.S. 2014-2025
Share of TV households without a traditional TV subscription in the United States from 2014 to 2025
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Premium Statistic
Plans after canceling pay TV services in the U.S. 2022
Plans after canceling pay TV services in the U.S. 2022
Plans after canceling current pay TV services among adults in the United States as of October 2022
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Premium Statistic
Cord cutting among pay TV subscribers in the U.S. 2022, by age
Cord cutting among pay TV subscribers in the U.S. 2022, by age
Likelihood of cancelling pay TV services in the next 12 months in the United States as of October 2022, by age group
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Premium Statistic
Breakdown of cord cutters in the U.S. 2022, by age
Breakdown of cord cutters in the U.S. 2022, by age
Distribution of cord cutters in the United States in 1st half of 2022, by age group
vMVPDs
5
- Premium Statistic Number of vMVPD subscribers in the U.S. 2023
- Basic Statistic Number of channels on vMVPD platforms in the U.S. 2024
- Premium Statistic Screens for SVOD streaming in the U.S. and Canada 2023
- Premium Statistic Virtual pay TV subscriptions in the U.S. 2017-2026
- Premium Statistic Pay TV versus virtual MVPD subscriber growth in the U.S. 2021-2022
vMVPDs
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Premium Statistic
Number of vMVPD subscribers in the U.S. 2023
Number of vMVPD subscribers in the U.S. 2023
Number of subscribers to selected virtual multichannel video programming distributor (vMVPD) services in the United States in 2023 (in millions)
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Basic Statistic
Number of channels on vMVPD platforms in the U.S. 2024
Number of channels on vMVPD platforms in the U.S. 2024
Number of channels available on selected vMVPD services in the United States as of February 2024
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Premium Statistic
Screens for SVOD streaming in the U.S. and Canada 2023
Screens for SVOD streaming in the U.S. and Canada 2023
Screens for streaming subscription video-on-demand (SVOD) in the United States and Canada in 2nd quarter 2023
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Premium Statistic
Virtual pay TV subscriptions in the U.S. 2017-2026
Virtual pay TV subscriptions in the U.S. 2017-2026
Number of and year-over-year change in virtual pay TV subscriptions in the United States from 2017 to 2026
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Premium Statistic
Pay TV versus virtual MVPD subscriber growth in the U.S. 2021-2022
Pay TV versus virtual MVPD subscriber growth in the U.S. 2021-2022
Growth of the five largest traditional pay TV and virtual multichannel video programming distributor (vMVPD) subscriptions in the United States from 2nd quarter 2021 to 3rd quarter 2022
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