Pay TV versus virtual MVPD subscriber growth in the U.S. 2021-2022

Published by
Julia Stoll,
Apr 16, 2024
The number of virtual MVPD (multichannel video programming distributor) subscriptions increased by 7.2 percent in the third quarter of 2022 compared to the previous quarter in the United States. In comparison, the number traditional pay TV subscribers declined in the past years, as users opted for streaming services that offer multiple channels.

Growth of the five largest traditional pay TV and virtual multichannel video programming distributor (vMVPD) subscriptions in the United States from 2nd quarter 2021 to 3rd quarter 2022

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Release date

November 2022

Region

United States

Survey time period

Q2 2021 to Q3 2022

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Overview

7

Selected pay TV providers

6

Consumer behavior

7

Streaming and vMVPDs vs. pay TV

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Further related statistics

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Topics

Cord-cutting in the United StatesPay TV in the United StatesCable TV in the United StatesOnline video usage in the United StatesOnline TV in the United States
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