Hair dye purchasing: Women's loyalty to brands in the United Kingdom (UK) in 2017
This statistic shows the results of a survey in which respondents from an English speaking female sample were asked about how often they purchase the same hair dye product brand in the United Kingdom (UK) in 2017. The highest percentage of respondents admitted to always using the same brand of hair dye at 29 percent. In contrast, only seven percent say they always tend to acquire different hair dye brands.