Most anticipated mobile ad types worldwide Q1 2017

The statistic shows the most anticipated types of mobile ads according to mobile marketers worldwide as of the first quarter of 2017. According to the survey findings, nearly half of responding mobile marketers and developers said they were very excited about playable ads, which promote games by offering a chance to play parts of it.

Most anticipated types of mobile ads according to mobile marketers worldwide as of 1st quarter 2017

Share of respondents
Playable ads45%
Full-screen video22%
Social video18%
Native ads4%
Cross promo4%
In-feed video2%
Rich media2%
Offer walls2%
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Sources

Release date

May 2017

Region

Worldwide, North America

Survey time period

Spring 2017

Supplementary notes

Note: "Respondents primarily represented mobile game developers (75%), with a minority making non-gaming apps (25%). A small number (4.0%) represented mobile publishers who make both gaming & non-gaming apps. The survey was distributed globally, with a majority (59%) of respondents in North America, followed by 27% in EMEA, 12% in APAC, and 2% in LATAM."

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Statistics on "Mobile marketing in the U.S."

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