Confectionery production volume in Japan 2013-2022
Confectioneries in Japan
Confectioneries in Japan encompass a broad range of sweet and savory snacks. Sweet confectioneries cover staple products like wagashi, candies and chocolate in all kinds of flavors. On the other hand, savory snacks include snack foods made from potato, corn, or rice, as well as wheat flour-based crackers (senbei).While wagashi dominates the production side of the industry along with snack foods and biscuits, chocolate generates the highest sales on the confectionery retail market in Japan.
Operating in a competitive landscape
The Japanese confectionery industry offers a large number of domestic and global enterprises a competitive landscape. While leading manufacturers like Meiji Holdings, Ezaki Glico, and Morinaga & Company were established as confectionery companies, other major competitors like Asahi expanded their business portfolios to include the production of sweet treats.Successful global confectionery companies operating in Japan are represented by Mondelez International, Mars Inc., and Nestlé, who is well-known as the manufacturer behind the large flavor varieties of Kit Kats.