Television advertising expenditure contribution India 2020, by category
The contribution of FMCG sector to the overall television advertising expenditure across India was amounted to around 113 billion Indian rupees in 2020, making it the highest grossing category. FMCG was followed by the e-commerce and telecom sector, with contributions amounting to around 25 and 17 billion Indian rupees respectively. Overall, the growth of television ad expenditure saw a slight decline compared to the previous year, largely due to the COVID-19 pandemic.