Leading websites in the fragrance category in the UK 2017, by share of voice
Pi Datametrics, across the UK fragrance category, theperfumeshop.com is the leading website in terms of share of voice, accounting for 27.4 percent in July 2017. Overall, the leading 30 fragrance websites in the UK make up 83.8 percent of the category's share of voice. The 'Others' division, which includes a further 4,787 sites, constitutes 16.2 percent of SoV.
This statistic displays the leading fragrance websites in the United Kingdom (UK) as of July 2017, by share of voice. According to