Top hotel brands among UK millennials 2022

Premier Inn topped the list of most popular hotel brands among millennials in the United Kingdom as of the fourth quarter of 2022. During that period, 64 percent of respondents stated that they had a positive rating of the hotel brand. The brand also ranked as the most popular hotel brand among individuals in the UK.

Most popular hotel brands among millennials in the United Kingdom (UK) as of the fourth quarter of 2022

Characteristic	Share of respondents
Premier Inn	64%
Travelodge	63%
Holiday Inn	58%
Walt Disney Parks and Resorts	57%
Hilton	54%
Four Seasons Hotels	49%
Best Western	45%
Marriott	44%
Mercure Hotels	41%
Radisson	41%
Haven Holidays	36%
Butlins	35%
Savoy Hotel	35%
Ibis	34%
Shangri-La Hotels	33%

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Release date

January 2023

More information

Region

United Kingdom

Survey time period

Q4 2022

Method of interview

Online interview

Supplementary notes

Figures represent the share of respondents holding a positive opinion of each brand according to YouGov Ratings.
Release date is date of access.
The data has been weighted by YouGov to be nationally representative of demographics in Great Britain.
Millennials were defined as being born between 1982 and 1999.

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