Consumer retail channel use by age UK 2018

This statistic shows the percentage of retail channels consumers in the United Kingdom (UK) used as of June 2018. Online-only retail shopping was most popular with consumers over the age of 65 with 12.5 percent of them using online channels. Young people between the ages 18-24 had the lowest share when it came to in-store only retail shopping at 23.47 percent. The majority of consumers were found to prefer using both channel options with the exception of people over the age of 65, whose primary retail channel remained in-store only at around 50 percent.

Retail channel use among consumers in the United Kingdom (UK) as of June 2018, by age

Characteristic	Both	In-store only	Online only
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Release date

December 2018

More information

Region

United Kingdom

Survey time period

July 1, 2016 to July 1, 2018*

Special properties

Customers who made at least one transaction*

Supplementary notes

* The source adds the following information: "Our analysis is based only on customers who made at least one transaction in each of the following periods:
year 1: July 1, 2016 - June 30, 2017
year 2: July 1, 2017 - June 30, 2018"
Data covers customers of clothing and accessories industry.

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