Price comparison between Amazon and supermarkets for health and beauty in the UK 2020
An analysis that looked at the prices available on AmazonFresh and traditional UK supermarket retailers in the health and beauty products category showed varying degrees of price difference. As of January 1, 2020, health and beauty products at Morrisons were closest to Amazon prices, with only a 13.1 percent difference between them. Waitrose, an upscale grocery retailer, was by 31.5 percent more expensive than AmazonFresh when it came to health and beauty products available in each retailer's stock.