China: Kuaishou fashion influencers 2023

For millions of Chinese users in the rural areas, Kuaishou is more than a short video app for entertainment. It has become an important channel for outfit trends and inspirations. Among all fashion influencers on Kuaishou, Guige M stood out with her unique presentation style with a plot twist. She scored 980.4 points in an influence index based on the total number of posts, the overall content performance, and the impact of its trending posts. Zhouzhou Zhenkeai took the second spot with 979.5 points.

Leading fashion influencers on Kuaishou as of February 6, 2023, based on influence index

Account name (Kuaishou ID)	Influence index points
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Release date

February 2023

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Region

China

Survey time period

January 30 to February 6, 2023

Supplementary notes

According to the original source, the influence index is based on the following metrics: the popularity of an official account (i.e. the number of followers) and the performance of the published content (including the total likes, comments, and shares).

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