Amazon's share of U.S. e-commerce by category 2024

Between 2023 and 2024, it is forecast that Amazon's share of total e-commerce sales in the United States will increase across all five featured product categories. Health and personal care will see the greatest growth, rising from 33.2 percent to 34.7 percent. The other categories include electronics, office items, clothing and home furnishings. With a market share projected to hit almost 50 percent in 2024, Amazon dominates the electronics online retail space in the United States.

Amazon's share of total retail e-commerce sales in the United States in 2023 and 2024, by product category

Characteristic	2023	2024*
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Release date

February 2023

More information

Region

United States

Survey time period

2023

Special properties

* forecast

Supplementary notes

These figures represent the gross value of Amazon.com products or services. Includes desktop and mobile sales, all methods of payment or fulfillment, and direct and marketplace sales. Not including travel and event tickets, Amazon Web Services sales, Amazon Business sales, advertising services, and credit card agreements.

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