Consumer views on fashion brand transparency on sustainability/ethics Australia 2023

Published by Statista Research Department, Apr 24, 2024

According to a survey conducted in July 2023 among consumers in Australia regarding sustainable fashion and greenwashing, only around nine percent of respondents said they felt that fashion brands were transparent about how sustainable and ethical their products are. Over 50 percent of those surveyed indicated that fashion brands, from their perspective, lacked transparency or were not at all forthcoming regarding their business sustainability and ethical practices.

Consumer perception of fashion brands' transparency regarding the sustainability and ethics of their products in Australia as of July 2023

Characteristic	Share of respondents
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Release date

September 2023

More information

Region

Australia

Survey time period

July 2023

Number of respondents

1,017 respondents

Age group

18 years and older

Special properties

weighted by age, gender, and region to be representative of all adults residing in Australia according to the latest Australian Bureau of Statistics (ABS) population estimates

Method of interview

Online survey

Supplementary notes

Survey question: To what extent, if at all, do you think fashion brands are transparent about how sustainable/ethical their practices or products are?

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