Consumers who ever bought a sustainable fashion item Australia 2023, by generation

Published by Statista Research Department, Oct 4, 2023
In a survey conducted in July 2023 among consumers in Australia regarding sustainable fashion, around 55 percent of respondents from Generation Z indicated they had purchased sustainable fashion products in the past. In contrast, only 28 percent of Baby Boomers surveyed stated the same.

Share of consumers who have ever bought sustainable fashion items in Australia as of July 2023, by generation

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Release date

September 2023

Region

Australia

Survey time period

July 2023

Number of respondents

1,017 respondents

Age group

18 years and older

Special properties

weighted by age, gender, and region to be representative of all adults residing in Australia according to the latest Australian Bureau of Statistics (ABS) population estimates

Method of interview

Online survey

Supplementary notes

Survey question: Have you ever purchased a sustainable fashion product before?

Generational breakdown:
Gen Z (1997 - 2009)
Millennials (1981 - 1996)
Gen X (1965 - 1980)
Baby Boomers (1946 - 1964)

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