Top online traffic sources driving personal care brand shoppers to retailers UK 2023

Published by
L. Yltävä,
Jan 4, 2024
According to data from 2023, the majority of online traffic driving personal care shoppers to retailers in the United Kingdom came from search. Both organic and paid search accounted for approximately 78 percent of the purchase intent click share. Social media ranked second, with a share of 16 percent.

Leading online traffic sources for personal care e-commerce in the United Kingdom (UK) in 2023, by purchase intent clicks

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Source

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Release date

January 2024

Region

United Kingdom

Survey time period

January 1 to November 16, 2023

Supplementary notes

The source defines purchase intent clicks as the amount of times a consumer has clicked through to a minimum of one retailer during one session.

Date of release is the date of access.

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