Share of online shoppers in Denmark 2023, by income

In 2023, Danish shoppers with a monthly income between 50,000 and 99,999 Danish kroner purchased the most online in 2023. Around 85 percent of consumers belonging to that income bracket made purchases of goods through online platforms. Another group with high e-commerce penetration was those with a monthly income above 300,000 Danish kroner. Approximately 84 percent of them made purchases via the internet.