Share of static inventory OOH ad media owners intended to digitize worldwide 2024

Published by
J. G. Navarro,
Mar 4, 2024
During a global survey among static out-of-home (OOH) media owners published in February 2024, almost two-thirds (or 64.3 percent) of respondents said they intended to digitize between one and 25 percent of their inventory in the future. While less than five percent reported plans to digitize more than half of their inventory, almost nine percent stated they would keep their static inventory intact. Another source forecast that traditional OOH ad spending worldwide will grow by nearly seven percent to almost 24 billion U.S. dollars in 2024.

Share of static inventory out-of-home (OOH) advertising media owners intended to digitize in the future worldwide as of February 2024

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

February 2024

Region

Worldwide

Survey time period

as of February 12, 2024

Number of respondents

126 respondents

Special properties

among respondents from 64 global static OOH ad inventory owners

Supplementary notes

The source does not specify the survey type or date. The date given is the date of release.

Citation formats
Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$199 USD / Month *
Professional Account
Full access

Business Solutions including all features.

* Prices do not include sales tax.

Statistics on " Out-of-home advertising worldwide "

The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Out-of-home advertising worldwide

Global overview

8

Digital global overview

5

Regional expenditures

7

Companies

8

Further Content: You might find this interesting as well

Topics

Outdoor advertising worldwideAdvertising in the United StatesAdvertising worldwideDigital advertising in the U.S.Advertising in Canada
Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Learn more about how Statista can support your business.
Menu