Media owners' timelines for planned static OOH inventory digitization worldwide 2024

Published by
J. G. Navarro,
Mar 4, 2024
During a global survey among static out-of-home (OOH) media owners published in February 2024, approximately 46 percent of respondents said they intended to digitize their inventory in two to five years. Less than 20 percent expected the digitization to be complete in less than two years. Another source forecast that traditional OOH ad spending worldwide will grow by nearly seven percent to almost 24 billion U.S. dollars in 2024.

Timelines for planned digitization of static out-of-home (OOH) inventory according to media owners worldwide as of February 2024

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Release date

February 2024

Region

Worldwide

Survey time period

as of February 12, 2024

Number of respondents

126 respondents

Special properties

among respondents from 64 global static OOH ad inventory owners

Supplementary notes

The source does not specify the survey type or date. The date given is the date of release.

Missing percentage points to 100 are probably due to rounding.

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