U.S.: google search volume for selected car brands over the last 12 months
Pi Datametrics, Toyota was the most searched for brand on Google for U.S. consumers. During the 12 months ending in April 2023, some 72.05 million searches were made in the United States about Toyota. Tesla, the second brand with the highest search volume, was looked up around 53.25 million times. Toyota Motor Corporation—Toyota's parent company—was the second best-selling automotive manufacturer in the U.S. in 2022.
According to data collected by