Most influential aspects of trip advertising among global travelers 2023

Published by Statista Research Department, Sep 18, 2023
According to an April 2023 global survey, travelers considered beautiful images to be the most influential aspect of trip advertising. Overall, more than half of the sample stated so, while 46 percent of respondents mentioned promotions or deals.

Most influential aspects of trip advertising among travelers worldwide as of April 2023

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Release date

July 2023

Region

Worldwide

Survey time period

March 24 to April 19, 2023

Number of respondents

5,713 respondents

Age group

18 years and older

Special properties

people who booked online travel in the past six months

Method of interview

Online survey

Supplementary notes

The survey included respondents from the following countries: Australia, Canada, France, Japan, Mexico, the United Kingdom, and the United States.

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