This statistic shows who is responsible for creating the content behind native advertising campaigns in the United Kingdom (UK) in 2014, according to a survey. The great majority of publishers reported to create the content behind native ad campaigns themselves. Only four percent said their clients created the content, whereas 12 percent stated it was a mix between client and publisher.
Who creates the content behind native ad campaigns?
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Other statistics that may interest you Native advertising in the United Kingdom (UK)
Overview
6
- Premium Statistic Premium branded digital content market size worldwide 2017-2021
- Premium Statistic Content and native advertising spending in the United Kingdom (UK) 2014-2017
- Premium Statistic Leading digital advertising formats in the United Kingdom (UK) 2016-2017, by ad spend
- Premium Statistic Content and native ad share of digital display advertising spend in the UK 2014-2017
- Premium Statistic Digital ad spend growth in the United Kingdom (UK) 2021-2023, by format
- Premium Statistic Native advertising click-through rate in the United Kingdom (UK) Q1 2017, by segment
Advertising agencies
6
- Premium Statistic Key reasons for planning native advertising campaigns in the United Kingdom (UK) 2014
- Premium Statistic Native adverting key performance indicators (KPIs) in the United Kingdom (UK) 2014
- Premium Statistic Pricing of native advertising programs in the UK 2014, by pricing model
- Premium Statistic Budget plans for native advertising according to advertising agencies in the UK 2014
- Premium Statistic Content creation sources for native advertising in the United Kingdom (UK) 2014
- Premium Statistic Native advertising: agency ability to explain in the United Kingdom (UK) 2014
Consumer attitudes
5
- Premium Statistic Preferred types of sponsored online content in the United Kingdom (UK) 2015
- Premium Statistic Awareness of native advertising in online news sites in the United Kingdom (UK) 2015
- Premium Statistic Level of interest in sponsored content on news sites in the United Kingdom (UK) 2015
- Premium Statistic Impact of sponsored content on perception of brand and ad carrier in the UK 2015
- Premium Statistic Perception of being misled by sponsored news content in the United Kingdom (UK) 2015
Further related statistics
10
- Marketing agencies using VR in the Netherlands 2015
- E-mail ad campaigns of El Corte Inglés in Spain during Christmas season 2015-2016
- Average production budget of VR campaigns in the Netherlands 2016
- E-mail advertising campaigns of Carrefour in Spain during Christmas season 2015-2016
- Devices used for VR campaings in the Netherlands 2016
- E-mail advertising campaigns of Media Mark in Spain during Christmas season 2015-2016
- Average production budget of 360 video campaigns in the Netherlands 2016
- Survey on social media skills among social media professionals in Finland 2018
- Awareness of native advertising in the United States 2015
- Italy: online advertising campaigns 2018, by channel
Further Content: You might find this interesting as well
Statistics
- Marketing agencies using VR in the Netherlands 2015
- E-mail ad campaigns of El Corte Inglés in Spain during Christmas season 2015-2016
- Average production budget of VR campaigns in the Netherlands 2016
- E-mail advertising campaigns of Carrefour in Spain during Christmas season 2015-2016
- Devices used for VR campaings in the Netherlands 2016
- E-mail advertising campaigns of Media Mark in Spain during Christmas season 2015-2016
- Average production budget of 360 video campaigns in the Netherlands 2016
- Survey on social media skills among social media professionals in Finland 2018
- Awareness of native advertising in the United States 2015
- Italy: online advertising campaigns 2018, by channel
Polar. (July 22, 2014). Who creates the content behind native ad campaigns? [Graph]. In Statista. Retrieved May 04, 2024, from https://www.statista.com/statistics/324847/native-ad-campaign-content-creation-sources-uk/
Polar. "Who creates the content behind native ad campaigns?." Chart. July 22, 2014. Statista. Accessed May 04, 2024. https://www.statista.com/statistics/324847/native-ad-campaign-content-creation-sources-uk/
Polar. (2014). Who creates the content behind native ad campaigns?. Statista. Statista Inc.. Accessed: May 04, 2024. https://www.statista.com/statistics/324847/native-ad-campaign-content-creation-sources-uk/
Polar. "Who Creates The Content behind Native Ad Campaigns?." Statista, Statista Inc., 22 Jul 2014, https://www.statista.com/statistics/324847/native-ad-campaign-content-creation-sources-uk/
Polar, Who creates the content behind native ad campaigns? Statista, https://www.statista.com/statistics/324847/native-ad-campaign-content-creation-sources-uk/ (last visited May 04, 2024)
Who creates the content behind native ad campaigns? [Graph], Polar, July 22, 2014. [Online]. Available: https://www.statista.com/statistics/324847/native-ad-campaign-content-creation-sources-uk/