This statistic shows the results of an online survey on reader interest in sponsored or branded content on online news websites in the United Kingdom (UK) in 2015. As of February 2015, 12 percent of respondents strongly disagreed with the statement that native advertising articles were an interesting way to find out about new topics.
Would you agree that sponsored or branded content is an interesting way to hear about a topic or subject that is relevant to you?
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Other statistics that may interest you Native advertising in the United Kingdom (UK)
Overview
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Advertising agencies
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Consumer attitudes
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- Premium Statistic Preferred types of sponsored online content in the United Kingdom (UK) 2015
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Reuters Institute for the Study of Journalism. (June 16, 2015). Would you agree that sponsored or branded content is an interesting way to hear about a topic or subject that is relevant to you? [Graph]. In Statista. Retrieved May 04, 2024, from https://www.statista.com/statistics/564776/online-news-sponsored-content-value-uk/
Reuters Institute for the Study of Journalism. "Would you agree that sponsored or branded content is an interesting way to hear about a topic or subject that is relevant to you?." Chart. June 16, 2015. Statista. Accessed May 04, 2024. https://www.statista.com/statistics/564776/online-news-sponsored-content-value-uk/
Reuters Institute for the Study of Journalism. (2015). Would you agree that sponsored or branded content is an interesting way to hear about a topic or subject that is relevant to you?. Statista. Statista Inc.. Accessed: May 04, 2024. https://www.statista.com/statistics/564776/online-news-sponsored-content-value-uk/
Reuters Institute for the Study of Journalism. "Would You Agree That Sponsored or Branded Content Is An Interesting Way to Hear about a Topic or Subject That Is Relevant to You?." Statista, Statista Inc., 16 Jun 2015, https://www.statista.com/statistics/564776/online-news-sponsored-content-value-uk/
Reuters Institute for the Study of Journalism, Would you agree that sponsored or branded content is an interesting way to hear about a topic or subject that is relevant to you? Statista, https://www.statista.com/statistics/564776/online-news-sponsored-content-value-uk/ (last visited May 04, 2024)
Would you agree that sponsored or branded content is an interesting way to hear about a topic or subject that is relevant to you? [Graph], Reuters Institute for the Study of Journalism, June 16, 2015. [Online]. Available: https://www.statista.com/statistics/564776/online-news-sponsored-content-value-uk/